About Ceres Technology | AI Planning Engine for Enterprise Supply Chains
We built Ceres to help enterprises turn outside chaos into usable decisions.
Ceres was founded by operators who saw firsthand how hard it was to connect real-world events to the records and systems businesses rely on every day. We built Ceres to close that gap.
Our Story
Built from a real operating problem
Ceres was born out of sheer frustration. Founders Bobby Katoli and Trey Hoobler were managing complex coffee supply chains when the COVID-19 pandemic hit.
They quickly realized that while they had plenty of internal data—ERP records, spreadsheets, historical logs—they had zero connected context regarding real-world disruptions affecting their shipments.
The realization was simple but profound: businesses don't lack records; they lack the situational awareness to act on those records before it's too late.
What We Believe
Better decisions come from better context
Organizations suffer from a shortage of connected context, not a shortage of records. We build systems that bridge this gap.
The Old Way
Relying on stale, disconnected spreadsheets and delayed reporting. Reacting to events after they have already impacted the bottom line.
The Ceres Way
Ceres pipes live external context into your existing workflows so you can act before problems hit.
System Capabilities
What the platform does
- fact_check SCORECARDS
- map EXPOSURE MAPPING
- category CLASSIFICATION
- trending_up FORECASTING
- science SCENARIO ANALYSIS
- monitoring OPERATIONAL MONITORING
Operating Principles
How we work
- 01 Work with what already exists
- 02 Focus on the workflow
- 03 Make outputs easier to explain
- 04 Reduce the manual grind
Who It's For
Teams where a missed signal has real consequences.
- MANUFACTURING
- HEALTHCARE
- LOGISTICS
Leadership
Command Staff
Want to see how Ceres could fit your team?
See how Ceres connects your data to the signals your team actually needs.